Understanding the nuances in everyday language is pivotal for advancements in computational linguistics & emotions research. Traditional lexicon-based tools such as LIWC and Pattern have long served as foundational instruments in this domain. LIWC is the most extensively validated word count based text analysis tool in the social sciences and Pattern is an open source Python library offering functionalities for NLP. However, everyday language is inherently spontaneous, richly expressive, & deeply context dependent. To explore the capabilities of LLMs in capturing the valences of daily narratives in Flemish, we first conducted a study involving approximately 25,000 textual responses from 102 Dutch-speaking participants. Each participant provided narratives prompted by the question, "What is happening right now and how do you feel about it?", accompanied by self-assessed valence ratings on a continuous scale from -50 to +50. We then assessed the performance of three Dutch-specific LLMs in predicting these valence scores, and compared their outputs to those generated by LIWC and Pattern. Our findings indicate that, despite advancements in LLM architectures, these Dutch tuned models currently fall short in accurately capturing the emotional valence present in spontaneous, real-world narratives. This study underscores the imperative for developing culturally and linguistically tailored models/tools that can adeptly handle the complexities of natural language use. Enhancing automated valence analysis is not only pivotal for advancing computational methodologies but also holds significant promise for psychological research with ecologically valid insights into human daily experiences. We advocate for increased efforts in creating comprehensive datasets & finetuning LLMs for low-resource languages like Flemish, aiming to bridge the gap between computational linguistics & emotion research.

Understanding emotional nuances in everyday language is crucial for computational linguistics and emotion research. While traditional lexicon-based tools like LIWC and Pattern have served as foundational instruments, Large Language Models (LLMs) promise enhanced context understanding. We evaluated three Dutch-specific LLMs (ChocoLlama-8B-Instruct, Reynaerde-7B-chat, and GEITje-7B-ultra) against LIWC and Pattern for valence prediction in Flemish, a low-resource language variant. Our dataset comprised approximately 25000 spontaneous textual responses from 102 Dutch-speaking participants, each providing narratives about their current experiences with self-assessed valence ratings (-50 to +50). Surprisingly, despite architectural advancements, the Dutch-tuned LLMs underperformed compared to traditional methods, with Pattern showing superior performance. These findings challenge assumptions about LLM superiority in sentiment analysis tasks and highlight the complexity of capturing emotional valence in spontaneous, real-world narratives. Our results underscore the need for developing culturally and linguistically tailored evaluation frameworks for low-resource language variants, while questioning whether current LLM fine-tuning approaches adequately address the nuanced emotional expressions found in everyday language use.

We present a comprehensive computational study of the under-investigated phenomenon of personal name compounds (PNCs) in German such as Willkommens-Merkel ('Welcome-Merkel'). Prevalent in news, social media, and political discourse, PNCs are hypothesized to exhibit an evaluative function that is reflected in a more positive or negative perception as compared to the respective personal full name (such as Angela Merkel). We model 321 PNCs and their corresponding full names at discourse level, and show that PNCs bear an evaluative nature that can be captured through a variety of computational methods. Specifically, we assess through valence information whether a PNC is more positively or negatively evaluative than the person's name, by applying and comparing two approaches using (i) valence norms and (ii) pretrained language models (PLMs). We further enrich our data with personal, domain-specific, and extra-linguistic information and perform a range of regression analyses revealing that factors including compound and modifier valence, domain, and political party membership influence how a PNC is evaluated.

Large language models are becoming increasingly integrated into our lives. Hence, it is important to understand the biases present in their outputs in order to avoid perpetuating harmful stereotypes, which originate in our own flawed ways of thinking. This challenge requires developing new benchmarks and methods for quantifying affective and semantic bias, keeping in mind that LLMs act as psycho-social mirrors that reflect the views and tendencies that are prevalent in society. One such tendency that has harmful negative effects is the global phenomenon of anxiety toward math and STEM subjects. Here, we investigate perceptions of math and STEM fields provided by cutting-edge language models, namely GPT-3, Chat-GPT, and GPT-4, by applying an approach from network science and cognitive psychology. Specifically, we use behavioral forma mentis networks (BFMNs) to understand how these LLMs frame math and STEM disciplines in relation to other concepts. We use data obtained by probing the three LLMs in a language generation task that has previously been applied to humans. Our findings indicate that LLMs have an overall negative perception of math and STEM fields, with math being perceived most negatively. We observe significant differences across the three LLMs. We observe that newer versions (i.e. GPT-4) produce richer, more complex perceptions as well as less negative perceptions compared to older versions and N=159 high-school students. These findings suggest that advances in the architecture of LLMs may lead to increasingly less biased models that could even perhaps someday aid in reducing harmful stereotypes in society rather than perpetuating them.

Word embeddings learn implicit biases from linguistic regularities captured by word co-occurrence information. As a result, statistical methods can detect and quantify social biases as well as widely shared associations imbibed by the corpus the word embeddings are trained on. By extending methods that quantify human-like biases in word embeddings, we introduce ValNorm, a new word embedding intrinsic evaluation task, and the first unsupervised method that estimates the affective meaning of valence in words with high accuracy. The correlation between human scores of valence for 399 words collected to establish pleasantness norms in English and ValNorm scores is r=0.88. These 399 words, obtained from social psychology literature, are used to measure biases that are non-discriminatory among social groups. We hypothesize that the valence associations for these words are widely shared across languages and consistent over time. We estimate valence associations of these words using word embeddings from six languages representing various language structures and from historical text covering 200 years. Our method achieves consistently high accuracy, suggesting that the valence associations for these words are widely shared. In contrast, we measure gender stereotypes using the same set of word embeddings and find that social biases vary across languages. Our results signal that valence associations of this word set represent widely shared associations and consequently an intrinsic quality of words.

Search advertising is one of the most commonly-used methods of advertising. Past work has shown that search advertising can be employed to improve health by eliciting positive behavioral change. However, writing effective advertisements requires expertise and (possible expensive) experimentation, both of which may not be available to public health authorities wishing to elicit such behavioral changes, especially when dealing with a public health crises such as epidemic outbreaks. Here we develop an algorithm which builds on past advertising data to train a sequence-to-sequence Deep Neural Network which "translates" advertisements into optimized ads that are more likely to be clicked. The network is trained using more than 114 thousands ads shown on Microsoft Advertising. We apply this translator to two health related domains: Medical Symptoms (MS) and Preventative Healthcare (PH) and measure the improvements in click-through rates (CTR). Our experiments show that the generated ads are predicted to have higher CTR in 81% of MS ads and 76% of PH ads. To understand the differences between the generated ads and the original ones we develop estimators for the affective attributes of the ads. We show that the generated ads contain more calls-to-action and that they reflect higher valence (36% increase) and higher arousal (87%) on a sample of 1000 ads. Finally, we run an advertising campaign where 10 random ads and their rephrased versions from each of the domains are run in parallel. We show an average improvement in CTR of 68% for the generated ads compared to the original ads. Our results demonstrate the ability to automatically optimize advertisement for the health domain. We believe that our work offers health authorities an improved ability to help nudge people towards healthier behaviors while saving the time and cost needed to optimize advertising campaigns.

We investigate the association between musical chords and lyrics by analyzing a large dataset of user-contributed guitar tablatures. Motivated by the idea that the emotional content of chords is reflected in the words used in corresponding lyrics, we analyze associations between lyrics and chord categories. We also examine the usage patterns of chords and lyrics in different musical genres, historical eras, and geographical regions. Our overall results confirms a previously known association between Major chords and positive valence. We also report a wide variation in this association across regions, genres, and eras. Our results suggest possible existence of different emotional associations for other types of chords.